Comments on: Email your way to real estate success! http://community.skilpad.com/2009/04/06/email-your-way-to-real-estate-success/ Online property marketing: Our news and views, plus pearls of wisdom from marketing experts far and wide! Tue, 04 Aug 2009 19:14:15 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Neil http://community.skilpad.com/2009/04/06/email-your-way-to-real-estate-success/comment-page-1/#comment-250 Neil Tue, 07 Apr 2009 07:46:25 +0000 http://community.skilpad.com/?p=189#comment-250 Our company has been operating a property website selling game farms, farms & tourism related properties, like hotels & guest houses for nearly eight years, with great success. We pride ourselves in answering all enquiries very promptly. We've found that although there are a lot of enquirers who dont answer our intial response, probably 60%, we do a second follow-up & then let them go. The process can take time, but in the end we probably end up with a 20% genuine buyers & have over the years converted maybe just more than half of those, ending up with a 10 - 15% strike rate. It is very important to financially qualify all clients, so as not to waste time in the long run. The internet route is much more effective & cheaper than the old way & the great expense of the hard copy advertising media route! Especially if the international market is what you're looking for! I'd be interested to hear from others in the industry. Our company has been operating a property website selling game farms, farms & tourism related properties, like hotels & guest houses for nearly eight years, with great success. We pride ourselves in answering all enquiries very promptly. We’ve found that although there are a lot of enquirers who dont answer our intial response, probably 60%, we do a second follow-up & then let them go. The process can take time, but in the end we probably end up with a 20% genuine buyers & have over the years converted maybe just more than half of those, ending up with a 10 – 15% strike rate. It is very important to financially qualify all clients, so as not to waste time in the long run.
The internet route is much more effective & cheaper than the old way & the great expense of the hard copy advertising media route! Especially if the international market is what you’re looking for!

I’d be interested to hear from others in the industry.

]]> By: Val http://community.skilpad.com/2009/04/06/email-your-way-to-real-estate-success/comment-page-1/#comment-229 Val Mon, 06 Apr 2009 19:35:35 +0000 http://community.skilpad.com/?p=189#comment-229 Some very interesting stats re email enquiries. Well done Skilpad in implementing a reminder service for such enquiries - busy estate agents need this useful facility in order to maximise their internet marketing opportunities. Some very interesting stats re email enquiries. Well done Skilpad in implementing a reminder service for such enquiries – busy estate agents need this useful facility in order to maximise their internet marketing opportunities.

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