Are you successfully using social media to market real estate?
Tuesday, August 18th, 2009 by Andre ViljoenSocial media like facebook and twitter continue to change the way that people interact. But are they effective in real estate marketing?
If you have experience or knowledge of successful social media marketing of real estate, I would love you to comment on this post. I would be especially interested if you have pertinent feedback on marketing South Africa real estate.
Powerful, yes. But can it be harnessed?.
My gut feel is that while social media are nothing short of revolutionary when it comes to connecting people for genuinely social reasons, they will not so easily be harnessed by marketers to promote their products and services — or properties.
Social media evangelists state somewhat provocatively that social media “are the economy” and that soon we won’t search for products and services, they will find us! I agree that certain standout products and services will benefit enormously as a result of online friends recommending them to one another. But I wonder if marketers will be able to utilise this peer-to-peer-recommendation potential at will. I suspect that the ever expanding army of social media users will become skilled at filtering out “spam”.
But even as I write, great marketing minds are eyeing the spoils and preparing their campaigns. What are your thoughts and experiences?
